One socio-psychological theory of aggression is Social
learning theory. The social learning theory of aggression suggests that through
vicarious learning, we observe and imitate an aggressive act that is rewarded.
Normally, people would imitate an aggressive act if a role model was the one
doing the action or if they are similar to us in some way (Duck). Imitation
also needs the person to have the motivation, self-efficacy and positive or nor
retention of past aggressive acts. The environment is also important in
determining whether or not imitation will occur. In a darkened, aggressive,
loud and confusing nightclub in which people have had much to drink, someone
may be more prone to copying aggression. Or differently, a fearful person may
be too afraid of retaliation to copy an aggressive act in an unfamiliar setting.
In Bandura’s Bobo doll study, children watched an adult act aggressively towards the Bobo doll. They then either saw the adult get rewarded, punished, or neither. The children were then let out to play with the Bobo doll. The condition in which the children watched the adult get rewarded displayed the greatest aggressive acts. However the other two conditions displayed no aggressive acts. This shows that imitation only occurs when children have a positive, rewarded mental representation of aggressive behaviour. A weakness with the Bobo doll study is that it does not could for individual differences. Children may have naturally been more aggressive in one condition rather than the other. Being children, social learning theory is hard pushed to then generalise to adults who have a much more developed and experienced representation of aggressive behaviour.
In Bandura’s Bobo doll study, children watched an adult act aggressively towards the Bobo doll. They then either saw the adult get rewarded, punished, or neither. The children were then let out to play with the Bobo doll. The condition in which the children watched the adult get rewarded displayed the greatest aggressive acts. However the other two conditions displayed no aggressive acts. This shows that imitation only occurs when children have a positive, rewarded mental representation of aggressive behaviour. A weakness with the Bobo doll study is that it does not could for individual differences. Children may have naturally been more aggressive in one condition rather than the other. Being children, social learning theory is hard pushed to then generalise to adults who have a much more developed and experienced representation of aggressive behaviour.
However, the study does have real life applications. The
Jamie Bugler case, in which two young boys horrifically murdered a toddler, apparently
supported this explanation. The boys admitted to watching Chucky and imitating
the violence they saw. Although this seems to be shocking vicarious learning
and was the explanation given, one psychologist found no link between SLT and
the crime. Moreover, the perpetrators were deeply disturbed and therefore such
a simple and natural demonstration of SLT cannot be attributed. Phillips also
found that SLT has real world applications in America. After a wrestling match,
homicides increased, perhaps showing imitation of the violence shown on the
media. However this is merely correlational data and therefore other factors
may influence homicide rates such as: team rivalry, hostile environments and
Deindividuation.
Altgough championed for its universalised and cultural
variations, SLT can be seen as an imposed ethic on non Western cultures.
Wolfgang’s “culture of violence” study showed that according to different
cultures, aggressive and non-aggressive behaviour models varied. He gave the
example of the !Kung Sang men who are completely non-violent and look down upon
aggressive behaviour whereas in Western society, aggressive behaviour is a sign
of manliness. Therefore in some cultures, the imitation of violence is simply
not there no matter the reward.
Studies into SLT are also limited, meaning that further experimentation
is required to gain more detailed information. This poses an ethical problem,
imitation of aggressive behaviour is not something to encourage, especially in
children, and is not protecting participants from harm.
Moreover, the study is incredibly deterministic, suggesting
that people will copy rewarded behaviours without giving any explanation as to
how or why. In this sense, it is also reductionist, reducing complex
psychological and biological behaviour into imitation. Runciman claimed an
alternative to SLT, that deprivation caused aggression, as did Dollard-
environmental factors were the reason for aggressive behaviour.
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